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Behavioral Intelligence

Arthena exists to give
organizations the intelligence
they need to move forward
with clarity & confidence.

Arthena Advisors builds the intelligence and delivery layer that organizations are missing — proprietary tools and a certified practitioner network that give people the behavioral data they need to mitigate financial risk and make informed decisions.

Explore the Intelligence Suite See how it works
0%
of hiring failures have nothing to do with skills. They’re behavioral.
Leadership IQ Study
0%
of VC-backed startup failures trace to people dynamics — not the idea
Gorman & Sahlman — Harvard
0%
of M&A deals fail to deliver value. Culture and people are the top reasons.
Lev & Gu, 2024 — 40,000+ deals
0%
of executive failures trace to behavioral factors, not competence gaps
McKinsey

The gap isn’t a lack of data. It’s a lack of the right data,
at the right moment, in a form organizations can actually use.

The Behavioral Blueprint™ — Arthena Advisors
The Methodology

The Behavioral Blueprint™

Four stages. One system. Built to map how people and organizations operate — individually, relationally, and collectively — so that leaders walk into their most important decisions with clarity instead of instinct.

Most behavioral tools were built for one terrain. A skills assessment, a personality quiz, a cultural survey — each useful in isolation, none designed for the complexity of a real partnership, acquisition, or leadership transition.

The Behavioral Blueprint™ synthesizes the most validated frameworks in behavioral science into a single methodology that works across every context — because the people part of your decision doesn’t fit neatly into one category either.

Grounded in 80 years of behavioral research.

01
Stage One
Profile
Understand the individual. How they naturally operate, communicate, make decisions, and show up when the pressure is on.
02
Stage Two
Map
Understand relationships. Where alignment lives, where friction will emerge, and what both mean for this specific context.
03
Stage Three
Score
Quantify risk and opportunity. A standardized behavioral due diligence score before the decision is made — not after.
04
Stage Four
Integrate
Activate the intelligence. Playbooks, behavioral development sequences, and ongoing advisory relationships that move people forward.
Where This Works

The moments where knowing
your people changes everything.

Partnerships. Acquisitions. Hiring decisions. Leadership transitions. Team dynamics. Every one of these gets better when you have the behavioral data to back it up.

Partnerships & Co-Founders
65%
of startup failures trace to people dynamics, not the product
Build partnerships that last because you chose well from the start.
Arthena gives co-founders and business partners a behavioral map of how they’ll operate together under pressure — before the agreements are signed and the stakes are real.
Inquire about partnership intelligence
Acquisitions & M&A — Featured
70%
of deals fail to deliver expected value. Culture is consistently the reason.
Know your acquisition target before the term sheet.
The Acquisition Compatibility Score™ is the only standardized behavioral due diligence product built for the SMB market. Built entirely from public data — no target company contact required. Arthena is in the room before the handshake.
Request an ACS conversation
Leadership Transitions
68%
of executive failures trace to behavioral factors, not technical competence
Set your new leader up for the win before day one.
Leaders who struggle in new roles are almost always capable. What they need is a map of the human terrain they’re walking into — before the first all-hands, not six months later.
Inquire about leadership intelligence
Begin Here

Know how you show up
before your next
big decision.

The DISC Individual Assessment is where every Arthena engagement begins — and it’s free. Ten minutes gives you a behavioral profile that shows how you naturally communicate, what drives you, and where your blind spots live. Then decide if you want to go deeper.

Start Your DISC Profile
NO-COST ENTRY POINT
DISC Individual Assessment
A 24-question behavioral profile. The foundation for all Arthena intelligence work. Deeper tiers available for leaders who want more.
  • Core profile — instant, no account required
  • Natural style vs. adapted style comparison
  • Strengths, blind spots, and stress behavior profile
  • Paid tiers available for richer reporting
  • 60-min strategy session with Mickey starting at $450
Begin →

Intelligence worth having.

Behavioral insights, new tools, and research on the decisions that matter. No noise.

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